Higher Touch, Smarter Tech: How AI is Redefining the Digital Shelf (Betsy Mello, CEO at Midnight Group)
You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how are you adapting to it?
When a major platform or retail partner goes through a big change, like a rebrand or acquisition, what’s your approach to keeping momentum and growing sales?
Amazon is such a critical channel for so many brands — what are some key ingredients to sustaining long-term success on marketplace platforms?
You have managed a large and diverse portfolio — how do you think about balancing operational excellence with the…
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