Marketing Beyond ROAS: Building Brands in an AI-Driven World (Tom Goodwin: Co-Founder, Digital & AI Transformation Agency at All We Have Is Now)
To what degree is advertising slowly turning into short term, performance driven marketing, and are brands sacrificing long term equity for immediate return on investment?
Retail media has brought advertising directly to the point of purchase. Does this represent the ultimate evolution of marketing efficiency, or the narrowing of brand building into pure conversion mechanics?
Agentic commerce and large language model driven discovery are beginning to reshape how consumers find and buy products. How fundamentally will these technologies change the structure of commerce?
If artificial…
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