The Future of Commerce Intelligence: Turning Data into Action with AI (Karthik Bettadapura, Co-Founder & CEO of DataWeave)

The CPG View · Oct 5, 2026 · 29m

For years, commerce teams have been trained to look backward. What sold, what worked, what changed. What happens when intelligence starts telling us what to do next instead of simply explaining what already happened?

There are hundreds of decisions being made every day around pricing, assortment, promotions, content, and inventory. Which of those decisions should we actually be comfortable handing over to AI, and where does human judgment still matter most?

Here’s where it gets interesting: what happens when every brand and retailer has access to increasingly similar AI capabilities?

Does…