The New Path to Purchase: AI, Social Commerce and Measurable Growth (Jack O'Leary, Director, eCommerce Strategic Insights at NielsenIQ)
Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today?
Retail Media is getting more fragmented each year. How should brands measure Share of Voice across channels, and how important will unified measurement be for planning and performance in the coming years?
The future of online grocery is evolving fast as fulfillment, speed, and convenience expectations keep rising. What innovations or operational models do you expect to define winning retailers in 2026?
Measurement is becoming a core competitive advantage. How…
The skinny
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