The Future of Retail Media Networks, Measurement and AI-Driven Optimization (Regina Ye, Co-Founder and CEO at Topsort)
You've had quite an unconventional path into retail media — you came in from the vendor side, not from ad tech or media agencies. Can you walk us through that journey and what ultimately led you to building Topsort?
A lot of retailers are now a few years into their first retail media network and starting to ask hard questions about whether the technology they built on is actually going to take them where they need to go. What are you seeing out there, and what does it really cost a retailer to get that foundation wrong?
One thing that stands out about Topsort is the emphasis on…
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