Shows / smj: school marketing journal
smj: school marketing journal
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
Episodes
smj: school marketing journal262: What gets heard when everything matters?
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin Imagine a change to Friday pick-up arrangements buried in a crowded school…
smj: school marketing journal261: Short-form video as a leadership tool for Heads
School Marketing Journal with Brad Entwistle, Charlie Maughan and Gavin Carroll Parents keep asking about a decision you have already explained. Could…
smj: school marketing journal260: What do parents take away?
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin A parent enjoys your school tour, but can they explain what makes the…
smj: school marketing journal259: Trends in school experience – Interview with Dr David Willows and Suzette Parlevliet
School Marketing Journal with Brad Entwistle, Dr David Willows and Suzette Parlevliet In this interview episode, Brad is joined by [YELLOW CAR] co-founders Dr…
smj: school marketing journal258: Short-termism weakens trust
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully examine why quick wins can borrow…
smj: school marketing journal257: Turning strategy into action – Interview with Chris Post
School Marketing Journal with Brad Entwistle and Chris Post In this interview episode, Brad is joined by Chris Post, Headmaster of the Boys' Latin School of…
smj: school marketing journal256: Trust through repeated proof
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully examine two connected principles…
smj: school marketing journal255: Deep Dive – Interview with Ros Curtis AM
School Marketing Journal with Brad Entwistle and Ros Curtis AM In this deep dive episode, Brad is joined by Ros Curtis AM, Principal of St Margaret's Anglican…
smj: school marketing journal254: The Head as Asker In Chief – Interview with Alan Jones
School Marketing Journal with Brad Entwistle and Alan Jones In this interview episode, Brad is joined by Alan Jones, Principal of Christ Church Grammar School…
smj: school marketing journal253: Visible difference, meaningful value – Part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully continue examining two…
smj: school marketing journal252: Replacing assumptions with clarity – Interview with Tim Watson
School Marketing Journal with Brad Entwistle and Tim Watson In this interview episode, Brad is joined by Tim Watson, Principal of Northern Beaches Christian…
smj: school marketing journal251: Visible difference, meaningful value – Part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully examine two connected principles…
smj: school marketing journal250: School choice: what's changed, what's next – Interview with Graham Catt
School Marketing Journal with Brad Entwistle and Graham Catt In this interview episode, Brad is joined once again by Graham Catt, Chief Executive Officer of…
smj: school marketing journal249: Strategy drives story. Meaning before message.
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully examine why strong school…
smj: school marketing journal248: Reputation risk management with your board – Interview with Tracey Cain
School Marketing Journal with Brad Entwistle and Tracey Cain In this interview episode, Brad is joined by Tracey Cain, Chief Executive Officer at H/Advisors…
smj: school marketing journal247: Experience beats message
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully explore the sixth principle in the…
smj: school marketing journal246: Deep Dive – Interview with Shane Hogan
School Marketing Journal with Brad Entwistle and Shane Hogan In this deep dive episode, Brad is joined by Shane Hogan to explore what school leadership…
smj: school marketing journal245: The new parent mindset reshaping school choice – Interview with David Woodgate
School Marketing Journal with Brad Entwistle and David Woodgate In this interview episode, Brad is joined by David Woodgate, Chief Executive of the Independent…
smj: school marketing journal244: Can a school create external confidence before it has internal coherence?
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully explore why external confidence…
smj: school marketing journal243: Enrolment pressure and the new parent priorities – Interview with Chris Lang
School Marketing Journal with Brad Entwistle, Pauline Shuttleworth and Chris Lang In this interview episode, Brad is joined by Pauline Shuttleworth, imageseven…
smj: school marketing journal242: Is your brand yours to reshape or yours to steward?
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully explore why school brands are not…
smj: school marketing journal241: Are you leading or just explaining?
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully discuss a confronting principle for…
smj: school marketing journal240: School fees, affordability and enrolments – Interview with Jack Stevens
School Marketing Journal with Brad Entwistle and Jack Stevens In this interview episode, Brad speaks with Jack Stevens, CEO of Edstart, about what findings…
smj: school marketing journal239: Is your brand a strategy or a symptom?
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin A school's brand is not owned by marketing. It is shaped by leadership…
smj: school marketing journal238: Is your mission decorative or directional? – Part 2
School Marketing Journal with Brad Entwistle and Belinda McCubbin When your mission is clear, it does more than guide strategy; it prevents misalignment before…
smj: school marketing journal237: Deep Dive - Interview with Dr Mark Merry
School Marketing Journal with Brad Entwistle and Dr Mark Merry In this special Deep Dive, Brad sits down with Dr Mark Merry, long-serving Principal of Yarra…
smj: school marketing journal236: Is your mission decorative or directional? – Part 1
School Marketing Journal with Brad Entwistle and Belinda McCubbin Most schools have a mission statement. Some use it as a reference point for decisions and…
smj: school marketing journal235: Why should I choose your school? - Interview with Brendan Schneider
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin Many school leaders feel they are doing 'all the right things' in…
smj: school marketing journal234: First principles
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin The first episode for 2026 sees Belinda 'Bel' McCubbin welcomed as a…
smj: school marketing journal233: Closing the gap between insight and action – Part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this follow up to episode 232, Brad and Scully focus on how Heads can turn understanding…
smj: school marketing journal232: Closing the gap between insight and action – Part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Despite having more data and reports than ever, many schools still struggle to turn insight…
smj: school marketing journal231: The enrolment journey – Interview with Anthony McCausland
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Parents are becoming far more sensitive to how schools communicate fees, and fee…
smj: school marketing journal230: How Heads build marketing maturity
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Heads feel like they're constantly firefighting. In this episode, Brad and Scully discuss…
smj: school marketing journal229: Attracting staff – Interview with Sue Ellson
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Brad speaks to Sue Ellson, independent LinkedIn Specialist and career development author, to…
smj: school marketing journal228: The Head's guide to managing message drift
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Even the strongest school brands can lose clarity through slow and silent erosion. Brad and…
smj: school marketing journal227: This episode is not about AI – Interview with Bart Caylor
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Brad is joined by US education marketing strategist and Founder of Caylor Solutions, Bart…
smj: school marketing journal226: Relentless and remorseless
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, Brad and Scully explain why consistency is the foundation of every strong…
smj: school marketing journal225: Practical strategy gains through AI
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Brad is joined by strategy expert Graham Kenny and behavioural data scientist Professor…
smj: school marketing journal224: How to hire a marketer
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Hiring a marketing professional isn't like hiring a teacher, it requires a different…
smj: school marketing journal223: The art of qualitative conversations – Interview with Jill Goodman
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this interview episode, Brad is joined by Jill Goodman to explore how school Heads can…
smj: school marketing journal222: Consistency vs creativity – Part 3
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the final part of their series on consistency and creativity, Brad and Scully explore the…
smj: school marketing journal221: Innovation in School Marketing and AI – Interview with Dr Adrian Camm
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Brad is joined by Dr Adrian Camm, Principal of Westbourne Grammar School in Victoria, to…
smj: school marketing journal220: Consistency vs creativity – Part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In part two of their conversation on consistency and creativity, Brad and Scully explain why…
smj: school marketing journal219: WhatsApp Warriors – Interview with Phillip Heath
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this interview episode, Brad is joined by Phillip Heath, Head of Barker College, to…
smj: school marketing journal218: Consistency vs creativity – Part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Brad and Scully explore how Heads can hold creativity and consistency in productive tension…
smj: school marketing journal217: AI avatars to augment your communication and training – Interview with Nick Jensen
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad is joined by Nick Jensen from ACTS Education to…
smj: school marketing journal216: The funnel is broken
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, Brad and Scully are joined by Pauline Shuttleworth, imageseven Advancement…
smj: school marketing journal215: Build your lighthouse
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this practical follow-up to episode 213, Brad and Scully take Heads from mindset to…
smj: school marketing journal214: When your why is different – Interview with Brian Harris
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad sits down with Dr Brian Harris, veteran Christian…
smj: school marketing journal213: Be a lighthouse, not a lifeboat
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, Brad and Scully introduce a metaphor that challenges the way school leaders…
smj: school marketing journal212: How demographics will shape your school - Interview with John Black
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Brad is joined by John Black, Founder and Executive Chairman of Education Geographics, to…
smj: school marketing journal211: Escape the campaign trap
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we continue our deep dive into why campaign thinking falls short in school…
smj: school marketing journal210: Pulling in the same direction - Interview with Mike Connor - Part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Enrolment begins inside your school. In this special interview episode, Brad sits down with…
smj: school marketing journal209: Why campaign thinking fails schools
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Campaign thinking was originally designed for commercial marketing, but it often misfires…
smj: school marketing journal208: Pulling in the same direction – Interview with Mike Connor - Part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Independent schools in Australia are navigating a rapidly evolving landscape, facing rising…
smj: school marketing journal207: The truth about parent focus groups
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Focus groups were designed to complement data, not replace it. Yet in many schools, focus…
smj: school marketing journal206: Saying more with less
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Parents are overwhelmed. Attention spans are shrinking. Yet schools keep sending newsletters…
smj: school marketing journal205: Rebrand for the right reasons
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, Brad and Scully continue the theme from last week by speaking on all things…
smj: school marketing journal204: Rebrand or rethink? Fixing the real problem
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe When enrolments are slipping, pressure is mounting and the Board starts asking tough…
smj: school marketing journal203: Beyond the waitlist – The case for continuous marketing
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Your enrolment success is a result of all the work that's gone into your marketing and your…