Shows / smj: school marketing journal
smj: school marketing journal
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
Episodes
smj: school marketing journal202: The power of flaws: Turning brand weaknesses into assets
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every school wants to be seen as the perfect choice for families, but perfection is…
smj: school marketing journal201: School Choice Counts – interview with Graham Catt
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad is joined by Graham Catt, CEO of Independent Schools…
smj: school marketing journal200: What 200 episodes have taught us about Heads as leaders in school marketing
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this milestone 200th episode, Brad and Scully reflect on the history of the School…
smj: school marketing journal199: Why Heads must own marketing
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, Brad and Scully discuss why school Heads must take ownership of their…
smj: school marketing journal198: How AI can help school Heads with strategy – interview with Graham Kenny
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad is joined by Graham Kenny, an expert in strategy and…
smj: school marketing journal197: Don't be the best. Be their favourite.
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Choosing a school is an emotional decision for families. Whether it's about finding the…
smj: school marketing journal196: How communication drives thriving school communities – Interview with Ashley Fell
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Ashley Fell, the Director of Advisory at…
smj: school marketing journal195: Reimagine the school business model – interview with Peter Baron
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Peter Baron, who served as the Chief…
smj: school marketing journal194: From challenge to clarity: Enrolment insights
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Managing enrolments is about more than just filling seats. It's about building a secure and…
smj: school marketing journal193: Keep your brand promise
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we discuss the importance of delivering on your brand promise. Prompted by…
smj: school marketing journal192: Discovering your differentiators – Interview with Clayton Johnston
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview, we dive into a case study of how one school has successfully…
smj: school marketing journal191: Lights, camera, enrolments! – Introducing imageseven's new video service
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe A brand video is more than just a promotional piece – it's a powerful tool to tell your…
smj: school marketing journal190: Communicating change: a framework
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Heads of independent schools confront a conundrum: how do you introduce change and…
smj: school marketing journal189: Leading change in school marketing
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe School communication and marketing is changing, and whether you like it or not, this means…
smj: school marketing journal188: No budget required
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe To do great school communication and marketing, some of the most impactful levers you can…
smj: school marketing journal187: The future is fractional
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There is a problem that is deeply ingrained into the structural fabric of Australia's…
smj: school marketing journal186: Limit the logical
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe For generations, we've been told that logic dictates our decision making. However, a growing…
smj: school marketing journal185: Boosting productivity and growth – AI in your school marketing
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we dive into the topic of AI and how it can be used in your school…
smj: school marketing journal184: Strategy – How will you win? – interview with Tom Olverson
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Tom Olverson, a veteran school Head of…
smj: school marketing journal183: School marketing starts on the inside
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the world of independent schools, clear communication isn't just beneficial — it's…
smj: school marketing journal182: Email newsletters – interview with Dan Oshinsky
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Dan Oshinsky, owner of Inbox Collective…
smj: school marketing journal181: Your second chance at a first impression
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe "You never get a second chance to make a first impression." That's only partially true. Brad…
smj: school marketing journal180: Substantiating teacher quality - interview with Matt Pfeiffer
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by psychologist Dr Matt Pfeiffer to discuss his model TXcel…
smj: school marketing journal179: Global lessons from the 2024 IBSC Annual Conference
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe After presenting at the 2024 International Boys' School (IBSC) Annual Conference held in…
smj: school marketing journal178: AI 101 for school Heads
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by Brendan Schneider, an expert in digital marketing for…
smj: school marketing journal177: Marketing buzzwords you should know – Part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we pick up where we left off from SMJ175, continuing with our list of…
smj: school marketing journal176: Truth and Tradition: Writing Authentic School Histories – interview with David Hastie
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There comes a time in the life of every school when the time is right to make a permanent…
smj: school marketing journal175: The marketing buzzwords you should know – Part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode, we discuss some of the jargon in the marketing industry to help school Heads…
smj: school marketing journal174: Strategy with the customer in mind – interview with Tom Olverson
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by Tom Olverson, a veteran school Head of 27 years who is now…
smj: school marketing journal173: Branding is expecting. Marketing is parenting
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the education sector the various functions of communication often get blurred, especially…
smj: school marketing journal172: Unlocking your school's value
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There is a lot happening in the modern school marketing landscape. It seems that every time…
smj: school marketing journal171: Why video documentaries work for schools – interview with Ryan Koral
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe It has long been known that video is a powerful way to connect with your audience. But, as…
smj: school marketing journal170: How good is your email newsletter?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How does your school's newsletter compare to the benchmarks of the industry, and do they…
smj: school marketing journal169: Are you distinct or distinctive?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is it possible for your school to stand out in a sea of sameness? This episode, Brad and…
smj: school marketing journal168: The power of print magazines
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode Brad and Scully discuss the case for school magazines and why it is important…
smj: school marketing journal167: How to pivot your school from mission, to brand, to growth – part 4
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the final part of this four-part series with Maria Kadison, President and CEO of…
smj: school marketing journal166: When to say what to whom
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode we pick up where we left off from Episode 164, as we discuss navigating…
smj: school marketing journal165: How to pivot your school from mission to brand to growth – part 3
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the third part of this four-part series with Maria Kadison, President and CEO of…
smj: school marketing journal164: Navigating issue management – a guide for school Heads
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe The way that a school Head responds to issues can have a significant impact on the school's…
smj: school marketing journal163: How to pivot your school from mission, to brand, to growth – part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the second part of this four-part series with Maria Kadison, President and CEO of…
smj: school marketing journal162: Preparing for a deepfake crisis
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Deepfakes are where Artificial Intelligence is used to create or alter video and audio…
smj: school marketing journal161: How to pivot your school from mission to brand to growth – part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode, Brad is joined by Maria Kadison, President and CEO of EdwardsCo, a branding…
smj: school marketing journal160: Managing your team's marketing technology appetite
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Looking into the future, Brad and Scully discuss the 'Martec Revolution' and the…
smj: school marketing journal159: Are you mindstuck? – interview with Michael McQueen
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode we talk to multi-award-winning speaker, change strategist and bestselling…
smj: school marketing journal158: School fees insights – interview with Anthony McCausland
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode we talk to Anthony McCausland from Feesable, who has been analysing nearly…
smj: school marketing journal157: Pitfalls to avoid in 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe As Heads start to think strategically about their 2024 marketing and communication plans, we…
smj: school marketing journal156: Marketing AI for school Heads – interview with Bart Caylor
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Today we chat with Bart Caylor, President of Caylor Solutions, about the incredibly rapid…
smj: school marketing journal155: Reflections – interview with Stuart Meade
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode we are joined by Stuart Meade. Reflecting on his career – which included 21…
smj: school marketing journal154: The voice of the customer
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe At the very essence of every decision you make as a school Head is your school community. As…
smj: school marketing journal153: What is a (school) brand?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe To understand what your school brand is, you need to first understand what a 'brand' is. In…
smj: school marketing journal152: Observations from our conversations
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Having recently returned from the AHISA Biannual Convention, we recap some of the…
smj: school marketing journal151: Growing an alumni program – interview with Alastair Lee
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How can you improve (or start) the alumni program at your school? We talk to Alastair Lee…
smj: school marketing journal150: Print or digital publications?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is print relevant anymore? Is digital really the ruler of the communication world? We debate…
smj: school marketing journal149: The five biggest changes in advertising and what you need to know – interview with Amanda Reid
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe The advertising market is evolving all the time and as a school Head you can often be left…
smj: school marketing journal148: The gap between idea and action
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe School's marketing efforts often struggle to close the strategy-execution gap. Why do so…
smj: school marketing journal147: Data based decisions – interview with Peter Buckingham
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe When it comes to making decisions, we all feel like we can never have enough data. In this…
smj: school marketing journal146: The value of clarity
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe One of the issues we frequently run into when working with schools looking to craft their…
smj: school marketing journal145: Tertiary lessons – interview with Bart Caylor
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe What lessons can K-12 school Heads draw from trends in the higher education market? We're…
smj: school marketing journal144: Strategic or operational?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe What does it mean to have a strategy in place? On a broad level, a strategy is a plan to…
smj: school marketing journal143: The ultimate customer experience – interview with Scott McKain
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How do you, as a Head, create distinction to attract and retain customers while standing out…