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192: Discovering your differentiators – Interview with Clayton Johnston
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In this special interview, we dive into a case study of how one school has successfully differentiated itself from the competition. Clayton Johnston, Director of Admissions at Brentwood College in British Columbia, Canada, shares the College's journey of developing 11 differentiators which align with the College's values, enabling Brentwood to clearly define who they are and what they stand for.
You can find out more in Clayton's new book Dare To Be Different: Practical Tips for Developing a Unique and Sustainable Admissions…
The skinny
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