Shows / smj: school marketing journal
smj: school marketing journal
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
Episodes
smj: school marketing journal142: Using your expertise as a competitive advantage
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every school is looking for a competitive advantage … and if you aren't, then you should be!…
smj: school marketing journal141: Persona development – interview with Suzanne Willcock
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Suzanne Willcock, our Senior Consultant at imageseven, joins us to breakdown the who, what…
smj: school marketing journal140: Look again at your school tours
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every aspect of a school tour – from the confirmation email to the inside of the classroom –…
smj: school marketing journal139: Maximising LinkedIn – interview with Sue Ellson
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Sue Ellson, an independent LinkedIn Specialist and author who helps businesses and…
smj: school marketing journal138: The benefits of doing less marketing
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every Head has fallen into the trap of biting off more than they can chew at one point or…
smj: school marketing journal137: Measuring school experiences – interview with David Willows and Suzette Parlevliet
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe To provide the best experience for families at your school, you first need to understand the…
- smj: school marketing journal
136: You're writing, but is anyone reading? – part 2
In part 2 of the 'You're writing, but is anyone reading?' episode, we challenge you to inject your brand personality into your writing, as we discuss the…
smj: school marketing journal135: You're writing, but is anyone reading? – part 1
Unlearn everything you've learnt about writing. That's the key message we elaborate on as we explore how school Heads can effectively write to capture and…
smj: school marketing journal134: Seven education disruptors – interview with Sophie Renton
Social researcher, trends analyst and Managing Director at McCrindle Research, Sophie Renton joins us to discuss her recent research push to understand the…
smj: school marketing journal133: Whose job is school marketing?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is the perception of your school's brand far too important to be left solely to school…
smj: school marketing journal132: The six types of stories every school Head needs
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe "The greatest delivery system for any idea is a story." Seems simple, right? Yet, before you…
smj: school marketing journal131: Strategy in the real world – interview with Dr Graham Kenny
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe What is the best way to think of strategy for non-strategists? Is it possible to clearly…
smj: school marketing journal130: Managing your school marketing team
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe As you're aware – as a school Head – switching hats from managing teachers to managing your…
smj: school marketing journal129: The prevailing trends of 2023 – interview with Ashley Fell
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe McCrindle's Director of Advisory Ashley Fell summarises some surprising (and unsurprising)…
smj: school marketing journal128: Increasing your school's perceived value
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How do prospective parents determine value? And most importantly, how do you increase your…
smj: school marketing journal127: The importance of mission clarity – interview with Dr Chris Duncan
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Dr Christopher Duncan has 20 years' experience leading independent schools across Australia…
smj: school marketing journal126: The seven stages of school marketing
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How do you create enticing content to get your prospective parent to know, like, and then…
smj: school marketing journal125: School fees, inflation, and national trends – interview with Jack Stevens
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Despite staggering inflation costs, many schools have increased their fees well below the…
smj: school marketing journal124: The future of AI for school marketing
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe The future of artificial intelligence (AI) is here and with it comes the need for an answer…
smj: school marketing journal123: The fundamentals of positioning – part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe As a leader of school marketing, there are two simple questions you should be answering: Who…
smj: school marketing journal122: CX Design: The global experience
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe When thinking about your school experience strategy, you must consider all the moments…
smj: school marketing journal121: The fundamentals of positioning – part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe As a leader of school marketing, there are two simple questions you should be answering: Who…
smj: school marketing journal120: Boomerang Carrot – interview with Mike Vachow
Subtitle: School Marketing Journal with Brad Entwistle and Andrew Sculthorpe From the ongoing repercussions of COVID-19 to extended waitlists, prospective…
smj: school marketing journal119: It's about the customer
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe It's easy to lose focus of your external audience – prospective and current parents – when…
smj: school marketing journal118: Prioritising school development – interview with Jill Goodman
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Often, school Heads find it difficult to prioritise the workload of their development team…
smj: school marketing journal117: Elevating your school brand
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Everything your customers know about your brand comes from what they see, hear, watch, and…
smj: school marketing journal116: Fundraising and philanthropy in your school – interview with Dr Wendy Scaife
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe When it comes to fundraising for schools, it seems everyone has an opinion, a favourite…
smj: school marketing journal115: Utilising a style guide
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Your brand can only remain consistent if every team member is following the same…
smj: school marketing journal114: Brand Tracking
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every school has a brand. However, perceptions and expectations of your school brand are…
smj: school marketing journal113: Turbocharge your ideas
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe As a school Head, you have a vision for your school. Persuading your school community that…
smj: school marketing journal112: Understanding school fees – interview with Anthony McCausland
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe When choosing a school, one of the first questions a prospective parent asks is, "Can I…
smj: school marketing journal111: The future of school marketing – part 2
Leaders have an obligation to be looking around corners and seeing what is ahead, even if it's not fully in focus yet. In this second half of two parts, we…
smj: school marketing journal110: Setting school fees for 2023 - interview with David Bartlett
We sit down with expert in all matters of school financial management and Partner at Resolve Consulting, David Bartlett, who guides us through school fees…
smj: school marketing journal109: The future of school marketing – part 1
This week, we try to predict the future! Well, not quite. Leaders have an obligation to be looking around corners and seeing what is ahead, even if it's not…
smj: school marketing journal108: Designing customer experiences in schools – interview with Dr David Willows
Experiences lead to enrolments. It's that simple. And also that complex! In this interview with Dr David Willows of [YELLOW CAR], we look at why that's the…
smj: school marketing journal107: Marketing myth busting
"I don't need marketing or a marketing plan." If you've said (or even thought) this, you aren't alone. But is it true? As a school Head, it would be…
smj: school marketing journal106: Understanding school fees – interview with Jack Stevens
Where you set your school fees is one of your clearest positioning signals to prospective parents. With annual data obtained from over 500 independent…
smj: school marketing journal105: Executing your strategy
Having a vision and a strategy for your school — and your school marketing — is not enough. The long-term key to success is execution. Relentless consistency…
smj: school marketing journal104: Managing your online reputation
There are things you can and can't control when it comes to managing your school's online reputation. Brendan Schneider, specialist in inbound marketing for…
smj: school marketing journal103: Positioning – the battle for the mind of parents
When we at imageseven look at a school through the lens of a prospective parent, we often discover a confusing maze of competing market positions. But you…
smj: school marketing journal102: What parents want – interview with Chris Mountford
Conducted by Independent Schools Queensland (ISQ), What Parents Want is the longest running survey in the country exploring why parents choose independent…
smj: school marketing journal101: The three foundational building blocks of a robust school marketing system
Through our experience working with schools, we have identified three foundational building blocks of a robust school marketing system. In this episode, we…
smj: school marketing journal100: Anniversary ROI – interview with Dr Alec O'Connell
Welcome to the 100th episode of the SMJ podcast! To celebrate this milestone, we talk to Dr Alec O'Connell, Headmaster of Perth's Scotch College, where they're…
smj: school marketing journal099: How parents choose schools – interview with Dr David Willows
How do parents choose schools? What motivates them to 'buy' your school experience? Dr David Willows, Director of Advancement at The International School of…
smj: school marketing journal098: The problem with school brands
Historically speaking, marketing activity for schools can be summed up in one word: relationships. However, market changes mean this is no longer enough…
smj: school marketing journal097: Schools, marketing and the law with David Ford
What do school Heads need to know about the intersection of schools, marketing and the law? With over 30 years' experience advising Australian educational…
smj: school marketing journal096: What your parents are thinking
"We're not rebuilding, we're building." Schools have a once-in-a-lifetime opportunity to build fit-for-purpose communications and marketing, rather than…
smj: school marketing journal095: New ways to reach your audience – interview with Josh Krueger
A quiet revolution has been happening in marketing technology, particularly in the world of digital advertising. In this interview with Unify's Josh Krueger…
smj: school marketing journal094: Seven questions Heads need to ask about every web project
School web projects generally require a sizeable investment of time and resources. By asking the right questions in advance, your team can work efficiently and…
smj: school marketing journal093: School leaver insights with Jeremy Chetty
"What is one skill you wish you had been taught while you were at school?" This is just one of the questions asked by Student Edge in their recent survey of…
smj: school marketing journal092: The parent attention economy
Do you find yourself declaring that "parents just aren't paying attention anymore"? Attention has become one of the most valuable resources of the digital age…
smj: school marketing journal091: Value propositions and your perceived value
When faced with a choice, how do prospective parents determine the value of your school? Is their perception different from the reality? Your answers to these…
smj: school marketing journal090: Outsourced or in-house?
Should school Heads look to have all their communication and marketing needs serviced by their own in-house team, external providers or a combination of both?…
smj: school marketing journal089: 2022 Trends school Heads need to know – interview with McCrindle's Ashley Fell
After a(nother) year unlike any other, it's important for leaders to have foresight; to be able to see things not just as they are, but as they will be. In…
smj: school marketing journal088: Do we really have to talk about social media and TikTok?
Over one million more Australians became active on social media in 2021, according to a new report released by Hootsuite and We Are Social. We analyse the…
smj: school marketing journal087: Interview with Mark Ashby – Rebrand: ten years later
In 2012, two independent schools in Western Australia merged to become one, with Mark Ashby appointed as Principal of the new Kennedy Baptist College. Ten…
smj: school marketing journal086: Five branding pitfalls to avoid
The competition is getting tough, enrolment enquiries are stalling or your school doesn't stand out anymore ... it's time to rebrand, right? Wrong. In this…
smj: school marketing journal085: Your job – be inspiring
It's not in the formal job description, but inspiring your communications and marketing team is vital to your success. How do you go about such a task when you…
smj: school marketing journal084: Listening online – interview with Rhianna Busler
"Your brand is what other people say about you when you are not in the room," Amazon's Jeff Bezos has been quoted as saying. But how do you know what that is?…
smj: school marketing journal083: Moonshot
What does sending a man to the moon have to do with independent school marketing? How can Heads lead their school's customer experience initiatives with few…