Latest / smj: school marketing journal
103: Positioning – the battle for the mind of parents
When we at imageseven look at a school through the lens of a prospective parent, we often discover a confusing maze of competing market positions. But you cannot win the positioning war with a positioning strategy that is constructed like a Swiss army knife. You need to be something ... for someone. In this episode, we show you how.
Get in touch at smj@imageseven.com.au
The skinny
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