Latest / smj: school marketing journal
132: The six types of stories every school Head needs
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
"The greatest delivery system for any idea is a story." Seems simple, right? Yet, before you can craft an effective narrative you must ask yourself three questions: Who is your story for? What is it for? How will you know if it's working? We cover the six types of stories – from personal anecdotes to the sceptics' story – that will clearly articulate your school's brand.
Get in touch at smj@imageseven.com.au
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.