Shows / smj: school marketing journal
smj: school marketing journal
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
Episodes
smj: school marketing journal082: Future directions for enrolment – interview with Phil Cook
Phil Cook has 28 years' experience in the tertiary education sector, most recently as Vice President for Enrolment at Lee University in Tennessee. In this…
smj: school marketing journal081: Just get us out there!
When your Board suggests you solve your school's enrolment challenges by "just getting us out there," you know it is not that simple. In this episode, we…
smj: school marketing journal080: Media crisis or media enquiry? – interview with John Le Cras
How do you react when you hear 'the media' is on the phone? For many Heads, panic immediately sets in and they can be inclined to hide under their desk. So…
smj: school marketing journal079: Marketing myth busting
It's been said that 'communications and marketing are the same thing' and that 'marketing communications have not fundamentally changed.' Are these two…
smj: school marketing journal078: Prove it before you promote it – interview with Steve Cuno
In this interview, Steve Cuno — author, copywriter and self-professed 'marketing know-it-all' — discusses whether he's a marketing sceptic and why you should…
smj: school marketing journal077: Crafting your visual identity
What are the differences between visual identity, brand and logo? Why would a school want to consider its visual identity and maybe even change it? In this…
smj: school marketing journal076: Emotional fatigue – interview with Dr Steve Bagi
As the pandemic rolls on, are you, like many Heads, at the end of your rope and struggling to hold it together? Consulting psychologist Dr Steve Bagi shares…
smj: school marketing journal075: Crafting your key message guide – part 2
In this second of our two-part look at defining and articulating your school's key messages, we discuss the next steps you can take to maximise your…
smj: school marketing journal074: Managing marketing
With experience leading large independent schools, Dr Paul Teys now helps schools leverage their strengths by mentoring leadership teams and managing executive…
smj: school marketing journal073: Crafting your key message guide – part 1
What are your school's key messages and why is it important to define and articulate them? We walk you through our framework and give you the tools to apply it…
smj: school marketing journal072: A storytelling ecosystem with Tracy Chalk
The University of Newcastle's Chief Marketing Officer, Tracy Chalk, has deep experience across higher education and government in both marketing and brand…
smj: school marketing journal071: Being remarkable
How do you stand out from the crowd? What does it mean to be remarkable? In this episode, we delve into the highlights of Seth Godin's Purple Cow, discussing…
smj: school marketing journal070: Why media training matters
Even the most experienced of performers can be caught out when dealing with the media. In this interview, media and crisis communication expert John Le Cras…
smj: school marketing journal069: Real, rare and relevant
Is your school distinctive? Do you, your staff and your prospective parents know what sets you apart? In this episode we discuss the '3Rs' criteria, a tool to…
smj: school marketing journal068: Eighteen attributes of a school marketer with Brendan Schneider
As the main driver of enquiries and enrolments, the importance of school marketing cannot be overemphasised. However, we've found that school Heads struggle to…
smj: school marketing journal067: Three questions your school must answer
"Do you understand me? Can I trust you with my child? Will you keep your promise?" Articulating the answers to these questions is a strategic task that is your…
smj: school marketing journal066: Seven school brand narratives – part 2
No two school brand narratives are exactly the same. Following on from podcast SMJ064, we continue the discussion of the various frameworks you can use to…
smj: school marketing journal065: Generation Alpha with Ashley Fell
With Generation Alpha starting to enter secondary education, McCrindle's Ashley Fell joins us to discuss what makes them different to Generation Z and what…
smj: school marketing journal064: Seven school brand narratives – part 1
No two school brand narratives are exactly the same but almost all of them fall within a handful of frameworks. In this first of two parts, we discuss what…
smj: school marketing journal063: Jay Goulart - Big Philanthropy
Jay Goulart, founder of Big Philanthropy, speaks to us about how to solicit major gifts for your school by following a specific formula and the importance of…
smj: school marketing journal062: Wrangling social media marketing
The world has been upended by the rise of social media and with it so has communication and marketing at your school. In this episode, we discuss ways in which…
smj: school marketing journal061: Communication for change with Dr David Willows
"We serve our School by understanding what it is today and imagining what it might be tomorrow." So states the communication for change manifesto penned by Dr…
smj: school marketing journal060: The experience economy
Your current and prospective parents are not only changing how they research, review and buy a school for their children, but they are also changing what they…
smj: school marketing journal059: Six irrational leaps with Steve Cuno
Why do intelligent people make irrational leaps in marketing and how can you lead your school towards rational marketing? In this interview, Steve Cuno —…
smj: school marketing journal058: Thoughts on enrolment success
It's been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. In this discussion, we look at how to…
smj: school marketing journal057: The top five school marketing mistakes
Frustration. That's the most common emotion imageseven sees when Heads try to describe the status of their marketing efforts. But you don't have to stay…
smj: school marketing journal056: Reimagining your advancement team with Dr David Willows
What is a 'Manager of Experience Design' and what does it have to do with your school? Is it possible to reduce costs, increase conversion rates and improve…
smj: school marketing journal055: What your marketing team wishes they could ask you
In our work with school marketers, we get to see and hear what they wish their school Head knew about communication and marketing at their school. In this…
smj: school marketing journal054: Content marketing with Brendan Schneider
What exactly is content marketing and why does it matter to school Heads? Brendan Schneider, Director of Advancement at Pittsburgh's Sewickley Academy, digital…
smj: school marketing journal053: The problem with social
"Do not build your digital house on rented land." So says Joe Pulizzi of the Content Marketing Institute. When Facebook blocked Australian news sites, a lesson…
smj: school marketing journal052: 2021 Trends school Heads need to know
It's important for leaders to have foresight and be able to see things not just as they are, but as they will be. With an eye on some of the societal impacts…
smj: school marketing journal051: Editorial mission statements
A common problem imageseven encounters is that of schools' regular communication channels becoming ineffectual, off brand and off message. How does that happen…
smj: school marketing journal050: School advancement with Heather Hamilton, CASE
As Executive Director of CASE Asia-Pacific (the Council for Advancement and Support of Education), Heather Hamilton has a wealth of knowledge about the…
smj: school marketing journal049: Creating performance-driven marketing teams
A question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams when they themselves do not have any…
smj: school marketing journal048: Getting your school talked about
In every study imageseven has undertaken and every other study we've researched, word-of-mouth is shown to be the primary influence for parents when choosing a…
smj: school marketing journal047: My Board expects me to solve the enrolment problem with Tom Olverson
All schools will at some time experience 'the enrolment problem', and many new Heads are hired to solve it. Tom Olverson, a veteran independent school Head of…
smj: school marketing journal046: Trust me
The trust of your current and prospective parents is the cornerstone of a successful school. Trust is also the cornerstone of successful school communications…
smj: school marketing journal045: Influencer marketing with Neil Schaffer
What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer, author of…
- smj: school marketing journal
045: Influencer marketing with Neil Schaffer
What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer, author of…
smj: school marketing journal044: The dirty little secret about strategy
Are you creating, endorsing and even promoting marketing strategies that don't have a snowball's chance of success? As you know, a strategy is worthless unless…
smj: school marketing journal043: The ultimate online school review with Trevor Waddington
Have you ever looked at online reviews of your school and been dismayed, often disappointed and occasionally depressed? You're not alone. Trevor Waddington…
smj: school marketing journal042: Talking about value
How do you talk with current and prospective parents about your school fees and the value you deliver? How do you and your staff overcome the (natural)…
smj: school marketing journal041: Teachers as brand managers with Dr Rob Loe
"Teachers are not merely the pastoral point of contact or a focal point of academic review; they represent the principle means by which parents judge school…
smj: school marketing journal040: 2020 Private School MarCom Survey analysis
We love a good statistic at imageseven. In this podcast, we deconstruct the results of US-based InspirED's survey of school marketing departments and extract…
smj: school marketing journal039: Leading fundraising with Tom Ahern
How do you manage and lead fundraising in a school environment? Are schools any different from charities? Tom Ahern joins us again, explaining why fundraising…
smj: school marketing journal038: T-shaped school marketers
What's a T-shaped school marketer and what does it mean to you? In this episode, we discuss why T-shapes trump specialists in education marketing, how to…
smj: school marketing journal037: Storytelling masterclass
Kevin Lynch, Director of Marketing and Communications at Shanghai American School, returns to the SMJ podcast with a storytelling masterclass. He reveals the…
smj: school marketing journal036: Why we do what we do
"Do you do … ?" After presenting to a recent Heads of Independent Co-Educational Schools (HICES) NSW meeting, we were inspired by the number of "do you do"…
smj: school marketing journal035: Find your identity – interview with Tom Olverson
All schools will experience enrolment challenges at some point in time. With over 38 years' experience in independent schools (27 years as a Head), Tom…
smj: school marketing journal034: The new advertising landscape with Amanda Reid
The advertising landscape is changing more rapidly than ever, but the good news is that the timeline for measuring results has reduced. In this interview…
- smj: school marketing journal
033: Planned giving with Ruth O'Hanlon
Planned giving is more than bequests and it's not just for universities and major charities. Ruth O'Hanlon, Director of Development for Sevenoaks School…
smj: school marketing journal032: School advertising analysis
What do you need to know about paid advertising and what should you be budgeting for your school? How is Australian marketing leadership changing and what does…
smj: school marketing journal031: Storytelling with Kevin Lynch
What is the place of storytelling in communication and marketing for education? How do you make the most of opportunities and avoid the perception of…
smj: school marketing journal030: Survival skills
Navigating your school through a global pandemic was probably not in your job description. What are the key survival skills you need to keep your school alive…
smj: school marketing journal029: Creating distinction with Scott McKain
Parents will choose your school based on what makes you different from other schools. Can you articulate what that difference is? Scott McKain, author and…
smj: school marketing journal028: Why and when you should rebrand
A rebrand can create real, lasting value when it's done for the right reasons. What are those reasons? What do you need to consider before even uttering the…
smj: school marketing journal027: Lead nurturing emails with Brendan Schneider
What is lead nurturing and why is it so important to your school's enrolment pipeline? Is email really dying or could it be your secret weapon? In this…
smj: school marketing journal026: Differentiation – a framework
One of the biggest challenges for any school is figuring out how to be different. How do you stand out as a unique offering in the marketplace? How do you look…
smj: school marketing journal025: Virtualising your enrolment funnel with Greg Campitelli
In the face of physical distancing, what does your enrolment funnel look like without the previously unquestioned fixtures of open days, site visits and…
smj: school marketing journal024: Recession-ready school marketing
Is your school's marketing strategy ready for the coming recession? We share five guiding principles that you can apply now to adjust your school's marketing…