078: Prove it before you promote it – interview with Steve Cuno

smj: school marketing journal · Oct 14, 2021 · 18m

In this interview, Steve Cuno — author, copywriter and self-professed 'marketing know-it-all' — discusses whether he's a marketing sceptic and why you should take intuition out of your marketing decisions. He provides tips for school Heads in how to embrace scientific marketing, unpacking insights from Prove It Before You Promote It.

Steve's recommended reading:

Ogilvy on Advertising – David Ogilvy

Tested Advertising Methods – John Caples

Direct Marketing Rules of Thumb – Nat G Bodian

Scientific Advertising – Claude Hopkins

Or Your Money Back – Alvin Eicoff

Prove It Before You Promote It –…