Latest / smj: school marketing journal
027: Lead nurturing emails with Brendan Schneider
What is lead nurturing and why is it so important to your school's enrolment pipeline? Is email really dying or could it be your secret weapon? In this interview, Brendan Schneider gives some practical tips while discussing how to increase your contact touchpoints and ultimately improve your conversion rate … without increasing your advertising spend or staffing.
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The skinny
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