Latest / smj: school marketing journal
045: Influencer marketing with Neil Schaffer
What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer, author of newly released the age of influence: the power of influencers to elevate your brand, defines and discusses both digital influence and influencer marketing, explaining the whys and wherefores for your school brand.
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The skinny
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