Shows / smj: school marketing journal
smj: school marketing journal
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
Episodes
smj: school marketing journal023: Attrition with Jill Goodman
As the COVID-19 health crisis turns into an economic crisis, the risk of student attrition comes to the fore. With years of research into retention, Jill…
smj: school marketing journal022: Fundraising with Tom Ahern
How do you attract and retain donors? Is direct mail dead? How often can you ask for donations without driving donors away? According to The New York Times…
smj: school marketing journal021: Beyond the pandemic with Beth Blackwood
As the impacts of COVID-19 roll on, Beth Blackwood, CEO of the Association of Heads of Independent Schools of Australia (AHISA), shares her insights to help…
smj: school marketing journal020: COVID-19 crisis Q&A
As the COVID-19 pandemic continues, how you handle the next few months will matter. Your communication will become your reputation. In this ever-changing…
smj: school marketing journal019: Courage to choose. Courage to lead.
Leading a school requires courage. Leadership and governance consultant for RG175, Tom Olverson, discusses the need to be bold to drive your organisation. His…
smj: school marketing journal018: Changing Australia with Mark McCrindle
How can we be strategic in the midst of so much change? Mark McCrindle, award-winning researcher and influential thought leader, explains how school Heads can…
smj: school marketing journal017: Heather Hamilton – Advancement
Brad interviews Heather Hamilton, Executive Director of Council for Advancement and Support of Education (CASE), to discuss how schools can create a virtual…
smj: school marketing journal016: COVID-19 communications – part 2
In part two of our podcast about COVID-19, expert crisis communicator John Le Cras again joins Brad and Scully to discuss why schools are powerful media…
smj: school marketing journal015: COVID-19 communications – part 1
How do you communicate to stakeholders about the COVID-19 virus, and more importantly how can school Heads communicate trust to parents? In this interview…
smj: school marketing journal014:Dealing with defamation
How do you define defamation? When things go wrong with parents and a school Head is attacked online, is it worth suing? In this interview with Ben Tallboys…
smj: school marketing journal013: Designing a marketing strategy
Marketing strategies are often well-intended and worthy but of little practical use. While success begins with a strategy, it can only be brought to life…
smj: school marketing journal012: Insights into leading marketing at a high growth school
St Andrew's Anglican College on the Sunshine Coast saw enrolments grow from 100 to 1,300 in 15 years. In this interview, Principal Reverend Chris Ivey…
smj: school marketing journal011: Crisis management
When a crisis hits, you will ultimately be judged by how you respond. What can you control when things seem out of control? We give you a framework to enable…
smj: school marketing journal010: Three actions for Heads to market effectively
"Marketing is like electricity." Find out why in our interview with Brendan Schneider, who also discusses three things Heads can do to 'know enough to be…
smj: school marketing journal009: Issue management
The return to school has been marked by the impact of bushfires and the threat of the coronavirus. How well prepared are you to respond to issues and crises?…
smj: school marketing journal008: Not so good differentiation
Is your school standing out? In this episode, we help your school become easier to find, notice and remember. Our hosts offer tools to help you craft your…
smj: school marketing journal007: Can your enrolment team learn from CX?
What is the 'customer experience' of your prospective parents and are you delivering on your promises? Do your admissions/enrolments team see themselves as…
smj: school marketing journal006: Can your data be trusted?
Brad and Scully talk about the trustworthiness of data and provide a checklist of things to consider when reviewing marketing analytics. They also answer a…
smj: school marketing journal005: How to structure your intranet
Brad and Scully talk about how to structure the content on a school's local intranet, bringing in imageseven's multimedia specialist, Jose Caceres, to discuss…
smj: school marketing journal004: Modern school marketing
Brad and Scully discuss the case for modern school marketing, exploring the evolution of the marketing landscape, the paradigm shift that needs to take place…
smj: school marketing journal003: How to fire up your lead marketer
Brad and Scully interview Simon Meyer, CEO of FutureYou, to discover how school Heads can effectively motivate and inspire their lead school marketer. Later in…
smj: school marketing journal002: Work in the value zone
Brad and Scully talk about why school Heads should work in the value zone and the issues they should be focusing on. Later in the episode, the hosts answer a…
smj: school marketing journal001: Being the brand custodian
Brad and Scully talk about the role of school Heads as brand custodians. They are joined by PR and marketing guru John Le Cras discussing the importance of…
smj: school marketing journal000: Introduction
Conversations on the art of leading modern school marketing, presented by Brad Entwistle and Andrew Sculthorpe. In this introductory episode, Brad and Scully…