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Latest / smj: school marketing journal

011: Crisis management

When a crisis hits, you will ultimately be judged by how you respond. What can you control when things seem out of control? We give you a framework to enable you to come out of a crisis with more trust, a stronger community and closer to achieving your school's mission.

Crisis management — Show Notes

Crisis communication framework

Plan ahead

Open and maintain a dialogue

Talk to your team first

Eradicate uncertainty

Don't forget the team

Involve senior management

6.5 Review

Brad's communication awareness 'checklist'

Get the facts straight. Your mission is to determine precisely what is known…

The skinny

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