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141: Persona development – interview with Suzanne Willcock
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Suzanne Willcock, our Senior Consultant at imageseven, joins us to breakdown the who, what and why of parent, student and alumni personas, revealing the purpose and intensive quantitative and qualitative data used in the creation of these semi-fictional characters.
Get in touch at smj@imageseven.com.au
The skinny
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