Latest / smj: school marketing journal
116: Fundraising and philanthropy in your school – interview with Dr Wendy Scaife
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
When it comes to fundraising for schools, it seems everyone has an opinion, a favourite campaign format, or rules that should always be followed. These opinions are usually based on past success, but what works in one school won't necessarily work as well in another. We interview Dr Wendy Scaife, the Associate Professor and the Director of the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology to get a helicopter view of philanthropy in Australia and help you to navigate your way to…
The skinny
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