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123: The fundamentals of positioning – part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
As a leader of school marketing, there are two simple questions you should be answering: Who are you as a school and why do you matter? In this second half of two parts, we continue analysing the complexities of your positioning and reveal how you can unravel what your school does at its core.
Get in touch at smj@imageseven.com.au
The skinny
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