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153: What is a (school) brand?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
To understand what your school brand is, you need to first understand what a 'brand' is. In this episode we discuss some of the misconceptions on what a brand is, and how these misunderstandings can affect the way school Heads manage their brand. We also discuss how your school's success is influenced by the level of trust customers have in your brand, and how to create trust with your brand design.
Get in touch at smj@imageseven.com.au
The skinny
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