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143: The ultimate customer experience – interview with Scott McKain
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
How do you, as a Head, create distinction to attract and retain customers while standing out in a competitive marketplace? Globally recognised marketing authority and author Scott McKain joins us share key advice from his latest book The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work. The key takeaways? Don't Make It Right … GET It Right! Make a Great Impression, Serve with Empathy, Connect with Emotion and Take Personal Responsibility.
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