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186: Limit the logical
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
For generations, we've been told that logic dictates our decision making. However, a growing body of research suggests that it's our emotions that drive our decisions, especially when it comes to complex purchase decisions. This episode, we discuss how you can lead your communication and marketing team to limit the logical and elevate the emotional in your quest for increased enrolment enquiries.
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