Latest / smj: school marketing journal
259: Trends in school experience – Interview with Dr David Willows and Suzette Parlevliet
School Marketing Journal with Brad Entwistle, Dr David Willows and Suzette Parlevliet
In this interview episode, Brad is joined by [YELLOW CAR] co-founders Dr David Willows and Suzette Parlevliet to examine what 30,000 accounts of school life reveal about students, parents and employees. They explore why relationships matter and how a lack of coherence can surface as student pressure, parent confusion and employee workload concerns. The challenge for school Heads is to listen beyond surveys, communicate the insights and align what the school promises with what its community experiences…
The skinny
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