Latest / smj: school marketing journal
253: Visible difference, meaningful value – Part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully continue examining two principles: differentiation or invisibility, and the market defines value. They explain why distinctiveness should create clarity without becoming rigid, and why differentiation communicates particular value rather than superiority. Parent language and enrolment feedback become leadership intelligence, testing whether the school is understood as leaders intend. They challenge Heads to decide what their school must be known for, sharpen that…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.