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236: Is your mission decorative or directional? – Part 1
School Marketing Journal with Brad Entwistle and Belinda McCubbin
Most schools have a mission statement. Some use it as a reference point for decisions and others treat it as a familiar phrase that sits in the background.
In this episode, Brad and Bel explore what happens when a mission becomes a practical leadership tool and the importance of having a directional mission. The duo discusses how direction shapes priorities, messages and resourcing. If it's decorative, it tends to appear in documents but rarely changes behaviour or drives decision-making. Part 1 sets up the key tests you can…
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