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238: Is your mission decorative or directional? – Part 2
School Marketing Journal with Brad Entwistle and Belinda McCubbin
When your mission is clear, it does more than guide strategy; it prevents misalignment before it starts.
In part two, Brad and Bel explain why mission clarity should narrow your messaging, your promises, and the families who naturally feel called to your school. They discuss why broadening language can feel rational under enrolment pressure, but often creates confusion, hesitation and superficial comparison. The duo explore how mission-fit enrolment conversations reduce friction later and share a practical test for leaders to…
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