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228: The Head's guide to managing message drift
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Even the strongest school brands can lose clarity through slow and silent erosion. Brad and Scully explore the hidden danger of message drift: how small, well-intentioned changes can blur your voice and weaken your impact. They discuss why drift is a leadership issue, how to spot it before it spreads, and share a five-step guide to re-anchor your school's story so it stays clear, consistent and trusted.
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The skinny
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