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242: Is your brand yours to reshape or yours to steward?
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully explore why school brands are not personal platforms for leaders to reshape They explore the difference between ownership and stewardship, explain why a school's brand is inherited rather than invented, and discuss how leaders can renew and clarify its message without distorting what families already trust. The trio also examines how pressure can tempt schools to broaden or soften their story, and why steadiness, coherence and conviction give parents confidence when…
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