Latest / smj: school marketing journal
206: Saying more with less
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Parents are overwhelmed. Attention spans are shrinking. Yet schools keep sending newsletters and emails that are long, complex and unclear. At imageseven, we've seen communication cut-through deteriorate across the board. If they don't adapt, schools risk becoming irrelevant to the very families they're trying to engage. This episode, we explore a communication framework that helps Heads lead with clarity.
Get in touch at smj@imageseven.com.au
Episode links:
Smart Brevity – Book
Axios newsletters
Jim VandeHei at TEDxOshkosh
The skinny
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