Latest / smj: school marketing journal
226: Relentless and remorseless
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In this episode, Brad and Scully explain why consistency is the foundation of every strong school brand, and why it's so difficult to achieve. They explain how inconsistency erodes trust, why chasing the 'new and different' isn't always better, and how brand confusion impacts both parents and staff outlook and communication. To help school Heads lead with clarity, the duo introduces a practical seven-step framework for building strategic, visual and verbal consistency across every touchpoint.
A seven-step school brand…
The skinny
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