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260: What do parents take away?
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin
A parent enjoys your school tour, but can they explain what makes the school right for their child? Brad, Bel and Scully explore why clarity requires shared understanding across staff, not simply better wording. They explain how everyday stories make a school's promise tangible to families and how wider evidence can help families assess how consistently the school delivers on that promise. For Heads, the challenge is to align staff judgement and be candid when the evidence reveals gaps.
Episode link…
The skinny
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