Latest / smj: school marketing journal
235: Why should I choose your school? - Interview with Brendan Schneider
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin
Many school leaders feel they are doing 'all the right things' in marketing – posting consistently, investing in digital, telling their story – yet their school is still not being chosen by prospective parents. In this interview, Brad speaks with digital marketing practitioner Brendan Schneider about the real issue behind underperforming marketing – relevance. They discuss why differentiation is leadership work, how digital marketing simply amplifies unclear positioning, and a simple leadership exercise to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.