248: Reputation risk management with your board – Interview with Tracey Cain

smj: school marketing journal · Jun 4, 2026 · 19m

School Marketing Journal with Brad Entwistle and Tracey Cain

In this interview episode, Brad is joined by Tracey Cain, Chief Executive Officer at H/Advisors, to unpack reputation risk in independent schools. Tracey explains why what matters to a school community must matter to the school, and why that community now extends beyond staff, parents and students to alumni, neighbours and local influencers. She explains how Heads and boards can prepare before risk eventuates by listening early, testing likely scenarios and building the trust, policies, processes and culture needed to manage risk as…