Latest / smj: school marketing journal
225: Practical strategy gains through AI
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Brad is joined by strategy expert Graham Kenny and behavioural data scientist Professor Ganna Pogrebna to explore how school Heads can harness AI to shape strategy with confidence. They examine the creative and practical potential of large language models, from amplifying alumni stories and sharpening communication, to ideating fresh approaches for enrolment and open days. Together, they highlight the opportunities and risks of AI, how to avoid disenfranchising staff in the process, and why the most powerful uses of AI are…
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