Latest / smj: school marketing journal
241: Are you leading or just explaining?
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully discuss a confronting principle for school Heads: leadership is communication. Every decision, silence, delay and repeated phrase signals what matters most, and families read into those signals long before they read a strategy document. The trio explores why enrolment confidence is shaped by coherence, not volume, how pressure reveals a school's true priorities and why clarity cannot be delegated.
Episode link:
Reflection and Leadership Guide: Leadership is communication…
The skinny
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