Shows / Marketing 4 Business
Marketing 4 Business
Marketing 4 Business is the weekly podcast for business owners, marketers and entrepreneurs who want practical insights into marketing, business and growth. Hosted by Scott Wilson, CEO of Digital Influence, each episode features honest conversations with NZ business owners, founders, marketing experts and industry leaders about what’s working, what’s changing and the lessons they’ve learned along the way. Expect real stories and practical insights across digital marketing, AI, branding, social…
Episodes
Marketing 4 BusinessThe First Table Model: From One Queenstown Idea to 4,800 Restaurants Worldwide
He sold every business he owned a year before COVID, and everyone thought he was crazy… In this Marketing 4 Business episode, Scott chats with Chris Bradley…
Marketing 4 BusinessHow to Build Unbreakable Customer Loyalty: Lessons From an Award-Winning Gym
When COVID shut her gym’s doors, 85% of members kept paying anyway. That doesn’t happen by accident… In this Marketing 4 Business episode, Scott chats with…
Marketing 4 BusinessWhy Business Owners Stall (and How to Get Unstuck) with Sidekick CEO Ric Thorpe
Most business owners already know what they should be doing. So why aren’t they doing it? In this Marketing 4 Business episode, Scott chats with Ric Thorpe…
Marketing 4 BusinessIs Your Space Sending Customers Next Door? with Steve Rosling of Element 17
Your customers decide whether they like your business in the first 2 to 4 seconds. Most owners never design for it. In this Marketing 4 Business episode, Scott…
Marketing 4 BusinessRetail Isn't Dead: How One Boutique Ends Every Season With Almost Nothing Left
Most clothing stores finish the season with hundreds of unsold items. Debbie Albrecht finishes hers with 20 to 30. In this Marketing 4 Business episode, Scott…
Marketing 4 BusinessClear the Runway: How to Turn Top Performers Into Great Leaders
You promoted your best person. So why does it feel like something has gone wrong? In this Marketing 4 Business episode, Scott welcomes back Amy Jones…
Marketing 4 BusinessLeft School at 15, Bought 460 Houses: Kane Lawson's Business Playbook
He left school at 15 because he didn't fit in, and has since bought, fixed and sold more than 460 houses. In this Marketing 4 Business episode, Scott chats…
Marketing 4 BusinessRadio Was Supposed to Be Dead: Why It Is Still Winning in NZ
Everyone said radio would be dead by now. It is not, and the reason has nothing to do with the music. In this Marketing 4 Business episode, Scott chats with…
Marketing 4 BusinessAaron Mauger: What 46 All Black Tests Taught Him About Leading a Team Under Pressure
He was coached by five men who went on to become Sirs. He says the difference at the top had almost nothing to do with rugby… In this Marketing 4 Business…
Marketing 4 BusinessHow to Actually Use AI in Your Business with AI Engineer Blake Harkness
Everyone is talking about AI. Almost nobody is telling business owners what to actually do on Monday morning. In this Marketing 4 Business episode, Scott chats…
Marketing 4 Business21 Business Lessons I Have Been Saving Up For This Conversation
You are busy. Your business is not growing at the rate it should. Those two things are connected, and this episode explains how. Scott has been saving up…
Marketing 4 BusinessHiring Young Marketers: What They Cost, What They Want, and Why They Can Spot Your AI Ads
They set a goal of 100 members by the end of 2026. They hit 750 in six months. In this Marketing 4 Business episode, Scott chats with Milo Coldren and Rore…
- Marketing 4 Business
Structure Follows Strategy: The Rule Most Business Owners Get Backwards
He turned up to a job interview in jandals and shorts, and walked out running events for 80,000 people. That was the start of 22 years offshore. In this…
Marketing 4 BusinessMentors Leave Clues: A Masterclass in Sales, Culture, and Building Businesses
She was made redundant while on maternity leave, worked three jobs to keep the house, and now runs two businesses at once… In this Marketing 4 Business…
- Marketing 4 Business
Purpose Over Profit: The Lawyer Helping Kiwi Businesses Find Their Why
He left a career doing billion-dollar corporate deals in London, Tokyo and Sydney to ask small business owners one simple question: what's your purpose? In…
- Marketing 4 Business
Selling $60 Million of Advertising by Turning Away Clients
Murray Hale hit $60 million in sales, and he still won't take you on as a client unless you're ready. In this episode of Marketing 4 Business, Scott chats with…
- Marketing 4 Business
200 Episodes Later: These are the real lessons we've learnt
200 episodes in, and this time Scott's not asking the questions our Operations Manager, Olivia Hale is. In this Marketing 4 Business episode, Olivia Hale takes…
Marketing 4 BusinessA Little Less Talk, More Action: Building Tradestaff Over Three Decades
He started with a clear objective and never stopped. Thirty years later, Kevin Eder has built something most business owners only dream of. In this Marketing 4…
- Marketing 4 Business
200 Episodes Later: These are the real lesson we've learnt
200 episodes in, and this time Scott's not asking the questions our Operations Manager, Olivia Hale is. In this Marketing 4 Business episode, Olivia Hale takes…
Marketing 4 BusinessFrom Dairy to Franchise: 35 Years of Little India
They started selling lamb curry out of a Diary shop in Dunedin. Thirty-five years later, Little India is one of New Zealand's most-loved restaurant brands. In…
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Why Every Business Owner Should Start a Podcast (Even in the AI Era)
You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't. In this Marketing…
- Marketing 4 Business
Why a Tough Economy Is the Best Time to Grow Your Business
When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers. In this Marketing 4…
- Marketing 4 Business
From Selling Cars to Leading a Movement: The People Skills Behind Every Great Team
She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations. In this Marketing 4 Business episode…
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Why Your Cash Flow Problem Is Actually a Marketing Problem
He scraped through school doing just enough to pass, and went on to teach more than 5,000 New Zealand business owners how to actually grow one. In this…
- Marketing 4 Business
He Left School at 15. Now He Runs One of NZ's Most Recognised Brands.
He left school at 15 with no qualifications, and built one of New Zealand's most recognised brands… In this Marketing 4 Business episode, Scott chats with…
- Marketing 4 Business
The Secret Vineyard: How a Covid Side Hustle Became a World-Beating Wine Brand
What do you get when a businesswoman with no winemaking experience, no marketing budget, and a vineyard in desperate need of some love decides to quietly make…
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Are You Listening to Reply or Listening to Understand? The Leadership Skill Every Business Owner Needs Right Now
Are you really listening to understand, or just waiting for your turn to talk? In this Marketing 4 Business episode, Scott chats with Ali McCormick…
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Marketing in a Tough Market: 5 Things You Should Be Doing Right Now
Are you still guessing whether your marketing is actually working? In a world of rising costs, global uncertainty, and tighter margins, the businesses that…
- Marketing 4 Business
Entrepreneurship Without a Degree: From School Dropout to Silicon Valley
What does it take to build a brand that customers choose to get married in it, get buried in it, and stop strangers on the street to rave about it? In this…
- Marketing 4 Business
How to Work Less and Perform Better: Cognitive Neuroscience for Business Owners
What's the most expensive thing in your business right now? For Rico Gomez, it was his own mindset. In this episode of Marketing 4 Business, Scott sits down…
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How to Start an E-Commerce Business from Scratch in 2026
What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit? In this episode of Marketing 4…
- Marketing 4 Business
You Don't Need a Degree. You Need These 10 Books.
You don't need a degree to build a great business. You just need to read the right books. This week on the Marketing 4 Business podcast, Scott is sharing the…
- Marketing 4 Business
Busy Isn’t the Problem: Why Most Leaders Have a Priority Problem
What if the real issue in your business isn’t that you're busy… it's that you're focused on the wrong things? In this special live episode of the Marketing 4…
- Marketing 4 Business
What I Know Now: 12 Business Lessons Worth More Than an MBA
What if the most valuable business education didn't come from a classroom, but from 10 years in the trenches, serving real clients, and figuring out the hard…
- Marketing 4 Business
The Exit Plan Every Business Owner Needs: Wealth, Succession and Long-Term Thinking
What happens when a business owner spends decades building a successful company… but never builds a plan for life after it? In this episode of the Marketing 4…
- Marketing 4 Business
What Great Leaders Do Differently: The Leadership Traits That Actually Move the Needle
What actually separates great leaders from the rest? In this episode of the Marketing 4 Business Podcast, Scott sits down with Amy Jones, Co-Founder of Nexus…
- Marketing 4 Business
The Best Marketing Strategy Is Caring: How to Stand Out in an AI World
Caring is the most underrated marketing strategy in 2026. Because in a world of AI-generated “content”, the brands that win are the ones that feel real, sound…
- Marketing 4 Business
If You’re Not Measuring This, You’re Guessing...
Where did your last 10 leads come from? Not your best guess. Not “probably Meta.” Do you actually know? In this episode of the Marketing 4 Business podcast…
- Marketing 4 Business
Brand Is Culture, Culture Is Brand: How to Build a Brand People Trust (and Pay More For)
What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you…
- Marketing 4 Business
Losing a Business, a Partner, and a Daughter – How Sheena Hemens Rebuilt a Life of Meaning
What do you do when life takes everything? In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about…
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Build a Business That Runs Without You: Hiring, Culture & Leadership That Works
What if your business could thrive without you there every day? In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian…
- Marketing 4 Business
Why Everyone Needs a Coach (Especially Right Now)
Who’s in your corner when business gets tough? In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern…
- Marketing 4 Business
How to Stay Calm, Think Clearer, and Lead Smarter Under Pressure with Dr Sarah Anticich
Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science). In this episode of the…
- Marketing 4 Business
What Smart Businesses Are Doing Differently in 2026
What will actually move the needle for your business in 2026? In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital…
- Marketing 4 Business
The Secret to Performing Under Pressure (on the Field and in Business)
What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s…
- Marketing 4 Business
Marketing in 2026: What’s Changing, What’s Working, What to Ignore
What will actually move the needle for your business in 2026? In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from…
- Marketing 4 Business
What 2025 Taught Me – And What Every Business Owner Should Do Now
Before you set your 2026 goals, ask yourself these seven questions. In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him…
- Marketing 4 Business
Work Less, Stress Less, Profit More: Lessons From a Coach Who’s Seen It All
In this episode of the Marketing 4 Business podcast, Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business…
- Marketing 4 Business
Why Your Team Doesn’t Feel Seen – And What Great Leaders Do Differently
In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association…
- Marketing 4 Business
What Every NZ Business Owner Should Do Before the Year Ends
Attention business owners: ask yourself these 5 questions before you start planning for 2026. In this episode of the Marketing 4 Business podcast, Scott chats…
- Marketing 4 Business
Built in a Recession: How Smart Businesses Thrive When Others Fold
Want better results in a slow market? Focus less on price, and more on people. In this episode of the Marketing 4 Business podcast, Scott chats with Ziggy…
- Marketing 4 Business
Get LinkedIn - 5 Ways to Show Up & Stand Out with Chloe Sabbadin
LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow. In this episode of the Marketing 4 Business podcast, Scott…
- Marketing 4 Business
The Market’s Changing – Here’s How to Win While Everyone Else Waits in 2026
Most business owners know the market has changed, but very few are doing anything about it… In this episode of the Marketing 4 Business podcast, Scott chats…
- Marketing 4 Business
The DIY Marketing Trap: What James Learned After Wasting Time, Money & Momentum
Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it… In this episode of the Marketing 4…
- Marketing 4 Business
Fixing Leaks, Building Legacies: What It Really Takes to Succeed in Business
Most people say they want success – but few are willing to do what it takes. Yuri Gomes is one of the few. In this episode of the Marketing 4 Business podcast…
- Marketing 4 Business
Drowning in To-Dos? These 3 Strategy Shifts Will Save Your Sanity (and Profit)
Most business owners are drowning in to-dos. Noel MacDonald helps them design a business that works for them – not the other way around. In this episode of the…
- Marketing 4 Business
Marketing: Expense or Asset? The Mindset Shift That Separates 7 & 8 Figure Businesses.
Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it’s helped him build a global business. In this episode…
- Marketing 4 Business
Debt-Free by Design: How to Escape the System and Build Real Wealth
Think being mortgage-free is out of reach? Jacque Elias wants you to think again, and she's helped hundreds of Kiwi homeowners prove it’s possible. In this…
- Marketing 4 Business
Video or Vanish: The 2026 Business Owner’s Video Marketing Playbook
Think video marketing is just for influencers or ecommerce brands? Kaushik Kumar knew better, and now he helps business owners turn their expertise into video…
- Marketing 4 Business
Beat 2026 Before It Starts: The Business Owner’s Marketing Cheat Code
The end-of-year rush is coming and the businesses that win are planning for it now. In this episode of Marketing 4 Business, Scott and Renée unpack what smart…