Brand Is Culture, Culture Is Brand: How to Build a Brand People Trust (and Pay More For)
What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales.
In this episode of the Marketing 4 Business podcast, Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get it wrong.
From starting her business by Googling “how to start a business in New Zealand” to now helping ambitious companies clarify their vision and position themselves properly, Islay shares…
The skinny
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