How to Start an E-Commerce Business from Scratch in 2026
What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit?
In this episode of Marketing 4 Business podcast, Scott sits down with Kristina Roesebeck, co-owner of Arctic Sammy, a NZ outdoor gear brand for dogs she built with her partner Stefan from their garage in 2021. With no product development background (she's a trained chef), Kristina created something people actually wanted, and then had to figure out everything else.
You'll hear how Kristina designed her first products from scratch, why customer feedback became the…
The skinny
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