Entrepreneurship Without a Degree: From School Dropout to Silicon Valley
What does it take to build a brand that customers choose to get married in it, get buried in it, and stop strangers on the street to rave about it?
In this episode of the Marketing 4 Business podcast, Scott chats with Ben Kepes, Managing Director of Cactus Outdoor and a seasoned tech investor who spent 15 years embedded in Silicon Valley's cloud computing wave. Ben shares what it really means to build an authentic brand, why NZ small businesses are running out of time to get serious about AI, and the philosophy of "holding the line" that has kept Cactus Outdoor's DNA intact for 33 years…
The skinny
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