How to Build Unbreakable Customer Loyalty: Lessons From an Award-Winning Gym
When COVID shut her gym’s doors, 85% of members kept paying anyway. That doesn’t happen by accident…
In this Marketing 4 Business episode, Scott chats with Sally Lovell, owner of Anytime Fitness Cashmere, about building a business people genuinely want to belong to. Sally bought the gym while sitting at an ice hockey game in New York, with no business experience, and has since grown it into a multi-award-winning club, now a 2026 Exercise New Zealand Awards finalist after being nominated by her own members. Sally shares insights and lessons you can put to work straight away, including:
The…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.