Why Business Owners Stall (and How to Get Unstuck) with Sidekick CEO Ric Thorpe
Most business owners already know what they should be doing. So why aren’t they doing it?
In this Marketing 4 Business episode, Scott chats with Ric Thorpe, CEO of Sidekick, a growing group of accountancy firms with nine offices across New Zealand. Ric breaks down a simple formula for change he picked up from his business coach, one that explains why anyone ever does anything (or doesn’t). From buying new equipment to chasing a stalled sale, Ric shares insights you can put to work straight away, including:
The formula for change: (Dissatisfaction x Vision) + First steps > Resistance
How to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.