Why Every Business Owner Should Start a Podcast (Even in the AI Era)
You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't.
In this Marketing 4 Business episode, Scott Wilson, founder of Digital Influence, shares the keynote he refined for the Marketing Association on why podcasting has become one of the most powerful trust building tools a business owner has. After nearly 200 episodes over four years, Scott breaks down what a podcast actually does for a business, the mistakes he made early on, and why it matters more now that AI is flooding feeds with generic content. He…
The skinny
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