Radio Was Supposed to Be Dead: Why It Is Still Winning in NZ
Everyone said radio would be dead by now. It is not, and the reason has nothing to do with the music.
In this Marketing 4 Business episode, Scott chats with Kate James, newly appointed General Manager of MediaWorks Canterbury, about what actually makes advertising work for a local business, and what business owners keep getting wrong before they even book a campaign. Kate started out cooking sausages outside appliance stores and car yards on a Saturday, and has spent more than 20 years across promotions, client services, integration and sales. She is refreshingly blunt about what works, what…
The skinny
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