Selling $60 Million of Advertising by Turning Away Clients
Murray Hale hit $60 million in sales, and he still won't take you on as a client unless you're ready.
In this episode of Marketing 4 Business, Scott chats with Murray Hale from MediaWorks about a pattern that shows up again and again in businesses that retain clients for decades: they stop treating advertising as a transaction and start treating it as an investment with a payback period. That single reframe changes who you take on, what you charge, and how long you're willing to wait for results.
Murray shares the thinking behind it, including:
Why the real question isn't "What does this…
The skinny
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