Structure Follows Strategy: The Rule Most Business Owners Get Backwards
He turned up to a job interview in jandals and shorts, and walked out running events for 80,000 people. That was the start of 22 years offshore.
In this Marketing 4 Business episode, Scott chats with Darren Sandford, CEO of Accessman, about strategy, brand and customer experience learned the hard way across South Africa, Botswana, Dubai and New Zealand. Hilti, Bobcat, Versatile, Caterpillar, and now one of New Zealand's largest access equipment hire businesses. This is a proper strategy episode with the scar tissue included. Darren shares:
Why structure follows strategy, and why a manager who…
The skinny
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