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Why a Tough Economy Is the Best Time to Grow Your Business

When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers.

In this Marketing 4 Business episode, Scott sits down with Darren Pratley, a business performance and sales specialist with over 30 years in business across dozens of industries. They get into what it actually takes to grow when the market is running in concrete: the mindset, the structure, and the sales skills that separate the businesses that win from the ones that freeze. In this episode, Darren shares lessons you can put to work straight away, including…

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