Retail Isn't Dead: How One Boutique Ends Every Season With Almost Nothing Left
Most clothing stores finish the season with hundreds of unsold items. Debbie Albrecht finishes hers with 20 to 30.
In this Marketing 4 Business episode, Scott chats with Debbie Albrecht, owner of So You! Boutique in Rangiora. She talks about building a retail business that has survived earthquakes, COVID and recession by putting confidence ahead of the sale. Known to her customers as the colour lady, Debbie has turned 20+ years of colour and styling expertise into a point of difference that drives smarter buying, loyal customers and almost no dead stock. She shares lessons any business owner…
The skinny
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