Shows / Marketing 4 Business
Marketing 4 Business
Marketing 4 Business is the weekly podcast for business owners, marketers and entrepreneurs who want practical insights into marketing, business and growth. Hosted by Scott Wilson, CEO of Digital Influence, each episode features honest conversations with NZ business owners, founders, marketing experts and industry leaders about what’s working, what’s changing and the lessons they’ve learned along the way. Expect real stories and practical insights across digital marketing, AI, branding, social…
Episodes
- Marketing 4 Business
The Instagram Effect: How Reels and Video Turned Followers Into Paying Clients
Think your business isn’t “right” for video marketing? Georgia Hale thought the same, until her Instagram Reels started filling up her calendar. In this…
- Marketing 4 Business
Sales Slump? How NZ Business Owners Can Turn It Around with One Simple Tool
Feeling the sales pressure? You’re not alone, but there is a better way to turn things around. In this episode of Marketing 4 Business, Scott chats with sales…
- Marketing 4 Business
Stop Winging It: How to Lead Your Business and Your Life On Purpose!
Are you leading with intention, or just winging it and hoping for the best? In this M4B episode, Scott sits down with high-performance leadership coach and…
- Marketing 4 Business
Everyone Is in Sales (Yes, Even You)
“I’m not in sales.” Yes, you are. Whether you’re running a business, leading a team, or answering phones – how you show up shapes the customer experience. In…
- Marketing 4 Business
Liquidation, Leadership & Letting Go: Lessons Learnt The Hard Way
What if losing your business was the best thing that ever happened to you? In this episode of the Marketing 4 Business Podcast, Scott chats with Craig Fortune…
- Marketing 4 Business
The Small Wins Strategy Every Business Owner Should Steal!
In this episode of the Marketing 4 Business Podcast, Scott sits down with Jennifer Heuett, founder of The Small Wins Company – a strategist who helps business…
- Marketing 4 Business
Getting Good Sh*t Done - Dan Bradley’s Blueprint for Business Success!
In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Bradley, founder of BPM and the man behind the “get good sh*t done” ethos. Dan…
- Marketing 4 Business
Invisible Online? 5 Things Silently Killing Established Businesses in 2025
Is your business still relying on old-school referrals? You might be falling behind. In this episode, Scott and Renée reveal how established NZ businesses can…
- Marketing 4 Business
From Tennis to Tech: Lessons in High Performance and Family Business
In this episode of the Marketing 4 Business Podcast, Scott is joined by Glenn Wilson, former New Zealand Davis Cup tennis captain and now General Manager at…
- Marketing 4 Business
Failing Forward: Di Foster on Turning Setbacks into Strategic Wins!
In this episode of the Marketing 4 Business Podcast, Scott is joined by Di Foster, business coach, keynote speaker, and mentor to “accidental leaders” across…
- Marketing 4 Business
No Shortcuts: Shane Bond on Pressure and Performance
In this episode of the Marketing 4 Business podcast, Scott is joined by Shane Bond, former Black Cap, police officer, and now elite-level cricket coach. From…
- Marketing 4 Business
Making Money Fun Again: The Sharenanigans Story
In this episode of the Marketing 4 Business podcast, Scott is joined by Alli Kennedy, the 24-year-old founder of Sharenanigans, the board game teaching Kiwi…
- Marketing 4 Business
Stop Being Ignored: 5 Steps to Messaging That Gets Customers Off the Couch
Got a great product or service but feel like your message just isn’t landing? You’re not alone. In this Marketing 4 Business podcast episode, Scott is joined…
- Marketing 4 Business
Loyalty Isn’t a Stamp Card: Why Your Marketing Strategy Needs an Upgrade
What do thriving hospitality businesses have in common? It’s not just great food or fast service, it’s systems that scale and data that drive smarter…
- Marketing 4 Business
Work Less, Win More: How Digital Systems Create Freedom!
Drowning in to-do lists and feeling chained to your business? This episode is for you. In this Marketing 4 Business podcast episode, Scott chats with Kate…
- Marketing 4 Business
The Comeback Code: From Hospital Bed to Bestseller
Facing burnout, hardship, or just trying to get back up after a tough season? This one’s for you. In this Marketing 4 Business podcast episode, Scott sits down…
- Marketing 4 Business
The Ultimate Content Marketing Calendar: What to Post, When, and Why It Works
Know you need to post, but stuck on what, when, and why? You're not alone. In this Marketing 4 Business podcast episode, Scott chats with Andréa Marshall from…
- Marketing 4 Business
Content That Converts: Why Most Marketing Fails (and How to Fix Yours Fast)
Struggling to stay consistent with content? You’re not alone. In this Marketing 4 Business Podcast episode, Scott and Renée unpack what effective content…
- Marketing 4 Business
Most Websites Suck – Here’s What to Do Instead (Even If You’re Just Starting Out)
Most websites suck. Yours probably does too – and it’s not your fault. But if you’re starting a business or relaunching, here’s what to do instead to actually…
- Marketing 4 Business
Marketing for the Rebound: 3 Things Every Business Owner Should Be Doing Now
Discover why right now is the time to prepare for the rebound, not pull back! Scott and Renée share the three must-do marketing moves every business owner…
- Marketing 4 Business
People Over Profit: Why We Don’t Work With W@nkers!
Discover how a brutally honest core value helped scale one of New Zealand’s most respected construction businesses. Paul Lloyd shares the no-BS leadership…
- Marketing 4 Business
The Attention Seeker’s Guide to Leadership & Personal Brand
In this episode of the Marketing 4 Business Podcast, Scott chats with Stanley Henry, founder of The Attention Seeker, former hotel GM, and unapologetically…
- Marketing 4 Business
From Crates to Community: Building Business the Kiwi Way
In this episode of the Marketing 4 Business Podcast, Scott sits down with Dean Payn, entrepreneur, business mentor, and the driving force behind The Crate and…
- Marketing 4 Business
How to Market Smarter (Even in a Slow Market)
In this episode of the Marketing 4 Business Podcast, Scott and Renée kick off a new series of raw, unfiltered conversations focused on real-time insights from…
- Marketing 4 Business
Leading Under Pressure: Lessons from Crisis with Brenden Winder
In this episode of the Marketing 4 Business Podcast, Scott sits down with Brenden Winder – Navy veteran, leadership expert, and Emergency Management Team…
- Marketing 4 Business
The 6 High-Performance Habits Every Business Owner Needs
In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Van, founder of Evolution Performance, to talk about how business owners can…
- Marketing 4 Business
Tech, Tools & Tactics: The Secret to Business Efficiency
In this episode of the Marketing 4 Business Podcast, Scott sits down with Andy Carruthers, founder of Hard Basket, to talk about how business owners can…
- Marketing 4 Business
Taking Risks and Backing Yourself in 2025 with Greg Beaman
In this episode of the Marketing 4 Business Podcast, Scott sits down with Greg Beaman, founder of Car Money, to talk about his journey from leaving school…
- Marketing 4 Business
Dealing Up Business Success: Inside Secrets To Fast Business Growth
In this episode of the Marketing 4 Business Podcast, Scott chats with Lyn Askin, an EOS-certified implementer and successful entrepreneur, about the key…
- Marketing 4 Business
Is Your Business AI Enabled?
In this episode of the Marketing 4 Business Podcast, Scott dives into how businesses can leverage AI to improve efficiency and stay ahead in 2025. He shares…
- Marketing 4 Business
How to Get New Clients Coming to You.
In this episode of the Marketing 4 Business Podcast, Scott sits down with Matt Jones from Advanced Safety to discuss leadership, marketing, and the evolving…
- Marketing 4 Business
50 Business Truths That Will Make You $$$
In this episode of the Marketing 4 Business Podcast, Scott shares 50 hard-hitting business truths that will help you grow, scale, and make more money. After…
- Marketing 4 Business
15 Marketing Truths Every Business Needs to Know in 2025
In this episode of the Marketing 4 Business Podcast, Scott shares 15 powerful marketing truths that every business owner should understand to achieve long-term…
- Marketing 4 Business
3 Unbreakable Marketing Rules
In this episode of the Marketing 4 Business Podcast, Scott reveals his 3 Unbreakable Marketing Rules—a strategic framework to help businesses achieve marketing…
- Marketing 4 Business
My Favourite Book of 2024 & How It Will Grow Your Business in 2025
In this episode of the Marketing 4 Business Podcast, Scott shares his favourite book of 2024, Belonging by Owen Eastwood, and reveals how its powerful concepts…
- Marketing 4 Business
5 Strategy Session Marketing Insights to Help You Win in 2025.
In this episode of the Marketing 4 Business Podcast, Scott sits down with Bronte from the Digital Influence team to share five key marketing insights uncovered…
- Marketing 4 Business
My A to B Framework For Your Marketing Success In 2025.
In this episode of the Marketing for Business Podcast, Scott shares his powerful A to B framework—a seven-step process designed to help businesses achieve…
- Marketing 4 Business
True Story: Why I Sucked At Selling Plastic Toothpicks!
In this episode of the Marketing 4 Business Podcast, Scott shares a personal story about one of his biggest sales failures – selling advertising on plastic…
- Marketing 4 Business
Marketing 2025 - Where You Can Win In 2025!
In this episode of the Marketing 4 Business Podcast, Scott shares key insights from his in-depth strategy sessions to help your business thrive in 2025. From…
- Marketing 4 Business
The Lost Generation - Is Your Marketing Ready For This?
In this episode of the Marketing 4 Business Podcast, Scott explores the rise of “The Lost Generation” - a group of consumers who have never used traditional…
- Marketing 4 Business
What Are You Really Marketing in 2025? #hintitisnotchocolate
In this episode of the Marketing 4 Business Podcast, Scott challenges business owners to rethink what they’re really marketing and selling in 2025. It’s not…
- Marketing 4 Business
3 Steps To Thrive in 2025 with Sarah Robb
In this episode of the Marketing 4 Business Podcast, Scott chats with Sarah Robb from Spring with Sarah about the mindset shifts and tools every business owner…
- Marketing 4 Business
4 Questions Every Business Owner Must Answer to Thrive in 2025
In this episode of the Marketing 4 Business Podcast, Scott dives into the four critical questions every business owner must answer to thrive in 2025. He…
- Marketing 4 Business
Growing Leaders 4 Business Success
In this episode of the Marketing 4 Business Podcast, Scott shares his guest appearance on the Catalytic Leadership Podcast with Dr. William Attaway. Scott…
- Marketing 4 Business
The Silent Marketing Driver - Why Some Businesses Win More.
In this special episode of the Marketing 4 Business Podcast, Scott sits down with legal expert Brent Selwyn and seasoned property investor Shaun Stockman to…
- Marketing 4 Business
The Marketing Gap - The 3 Things Your Marketing Must Do Today
In this episode of the Marketing 4 Business Podcast, Scott chats with Jon Randles, a seasoned business coach and partner at MOSH Social Media, about strategies…
- Marketing 4 Business
Sales & Marketing Mastery - How To Drive Predictable Business Growth
In this special episode of the Marketing 4 Business Podcast, Scott sits down with industry experts Murray Hale and Owen Scott to discuss their top business…
- Marketing 4 Business
The Deliberate Leader - 5 Ways To Help Your People Fly
In this episode of the Marketing 4 Business Podcast, Scott sits down with leadership expert Denis Gianoutsos, host of the Leadership is Changing podcast, to…
- Marketing 4 Business
Success Leaves Clues x 2
In this episode of the Marketing 4 Business Podcast, Scott interviews Mike James, co-owner of NOVUS Glass New Zealand, and Paul Wright, co-founder of…
- Marketing 4 Business
The Gap: How To Make Your Business More Successful
In this episode of the Marketing 4 Business Podcast, Scott sits down with Brad Evans, partner at SBA Small Business Accounting, to discuss how businesses can…
- Marketing 4 Business
The Million Dollar Tip
In this episode of the Marketing 4 Business Podcast, Scott interviews Tony Jenkins, Managing Director of Harcourts Holmwood, and Miranda Knapton, Director at…
- Marketing 4 Business
Exit Strategy: Mastering the Art of Selling Your Business
In this episode of the Marketing 4 Business Podcast, Scott sits down with Sam Cherry and Damien Fahey from Tabak Business Sales to explore the intricacies of…
- Marketing 4 Business
Marketing Gold - How To Find Untapped Assets In Your Business.
In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Darren Pratley and Greg Williamson for their best business advice. Darren…
- Marketing 4 Business
Customer & Cash - 7 Ways To Generate More In 2024!
In this episode of the Marketing 4 Business Podcast, Scott chats with business advisor Ric Thorpe about how to thrive during tough economic times. They kick…
- Marketing 4 Business
7 Chicken Nuggets & The Best Marketing Question
In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Brendan Holt and Amanda van Kuppevelt for their best business advice. Brendan…
- Marketing 4 Business
Listen, Learn, Lead: A Blueprint for Better Marketing
In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Killick about the interesting connections between sports and business. They discuss…
- Marketing 4 Business
How To Create Opportunities To Win More in 2024
In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Kane Lawson and Chris Tacon, "What is your best business advice?" Kane shares…
- Marketing 4 Business
NO Is NOT An Option!
In this episode of the Marketing 4 Business Podcast, we sit down with Carl Taylor, chairman of the Combined Building Supplies Co-op. Carl shares his journey…
- Marketing 4 Business
The Trust Recession
In this episode of the Marketing 4 Business Podcast, Scott discusses the critical issue of the trust recession, highlighting how trust in institutions is at an…
- Marketing 4 Business
Your Best Business Advice: One Question, Countless Insights
Join us in celebrating the 100th episode of the Marketing for Business Podcast! In this special milestone episode, Scott sits down with 15 successful experts…