The Lost Generation - Is Your Marketing Ready For This?
In this episode of the Marketing 4 Business Podcast, Scott explores the rise of “The Lost Generation” - a group of consumers who have never used traditional tools like the Yellow Pages and are moving away from search engines to AI-driven platforms. He outlines eight essential strategies to ensure your marketing stays relevant and effective in 2025. From embracing AI to strengthening your digital presence and creating content that connects, Scott shares practical advice to adapt to this shift.
Scott dives into the importance of leveraging owned vs. rented media, building trust through…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.